As Creative Director, Germán is responsible for the Brand Identity and Visual Communication, ensuring that the most appropriate brand systems are created for each reality and each challenge. He has directed projects for clients such as SKY, Bankinter, Cassis, Singular Bank, Prado Museum, Cepsa, BQ, Trinidad & Tobago, Tiger and King's College London.

Germán has 25 years of experience as a graphic designer living in Buenos Aires, Barcelona, London and Madrid, where he has worked for world-renowned design studios and agencies such as Pentagram London, S,C,P,F and Saffron Brand Consultants. His experience extends through strategic communication, retail, environmental design and branding.

He has also worked for Adidas, Ikea, BMW, Camper and Unicef among others brands.

His approach -for which he has developed a particular skill- is to make an authentic, intelligent and timeless design capable of capturing the essence of a brand from the inside and translate it in the visual universe.

Germán has graduated as a Bachelor of Graphic Design from the University of Architecture, Design and Urbanism of Buenos Aires.