Laura has been exploring the universe of branding for 15 years now. What she loves about it the most is the continuous learning — questioning everything, thinking about complex and existential issues, discovering new fields.

Laura deep dived into worlds as different as architecture, biotechnology, jazz, water engineering, tourism, politics, food delivery, specialty coffee, or healthcare.

She has always felt comfortable in very diverse international environments, studying Business Administration in Oslo and later Strategic Marketing in Maastricht, working for clients from various countries at Hye Studio in Bucharest, or collaborating with a global multidisciplinary team to reinvent knowledge management at Accenture Song Madrid.

Laura moved to Madrid in the summer of 2022 and found her place alongside the team at Pan, after starting from scratch in a new culture with a new language. She speaks Spanish, English and Romanian.

As Senior Strategist, her role is to freely contribute to every bit of the process, by striving to find the most considerate way to connect people with meaningful ideas.