

Sector
Location
Work
- Brand strategy
- Visual Identity
- Verbal identity
- Packaging design
- Brand guidelines
Playing is, today, an activity associated with numerous benefits. But for Cleo & Cuquin, it’s enough to believe that the most fun and powerful way to live better is to live through play.Cleo & Cuquin are here to celebrate play in its purest form. They’re here to press play on Curiosity & Creativity.
A colourful, clean and simple identity that gives centre stage to the characters — with dynamic features designed to enhance and adapt to a variety of content, and a logo that reinforces the bond between the two protagonists within the narrative structure of the story.
A brand designed to become a brand, and not just a series.
Cleo & Cuquin
Cause & Consequence
Curiosity & Creativity





