Not just another surfer bar in the middle of the city, nor another restaurant where healthy food becomes spiritual therapy. Trends might work, but when the whole industry keeps doing the same thing —when everyone follows and no one proposes, when no one takes a risk— everything stays the same; not with ii poké.

Without giving up its Hawaii spirit, ii poké has decided to be what it actually is; an urban fish. A brand about the sun and the city, always connected, constantly moving. A black-and-white identity inspired by the streets. A walking fish that radiates a charming arrogance, while still evoking the faraway Pacific with bursts of color and energy. Vibrant harmonii.