We had the opportunity to help Mexican fintech ION discover and develop a whole new identity. On its mission to finance and make accessible the dreams of people and companies alike, ION not only invites you to make your dreams come true; it also offers a practical and intelligent way to do it.

Our work included strategic reflection, tone of voice and design of the visual language based on a new illustration style. We based everything on a simple but profound idea: give legs to your dreams.