human mode
Sector
Location
Work
- Brand strategy
- Visual Identity
- Verbal identity
- Brand guidelines
Matrix has become one of the most important strategic consultancies in Latin America. And they've made it by following a solid idea that today seems to be even more relevant than before: positive impact on society, being people-centric, practicing teamwork, diversity of perspectives, quality of interaction and the right to enjoy. Summing up: high consultancy in human mode.
We worked with Matrix to articulate and express a brand DNA and identity that celebrate this vision with simplicity and lucidity. Matrix believes in the power of human connection when it's about making critical decisions. Matrix believes that interaction impacts.
'Pan manages to both connect and provoke, striking the right balance between the two — pushing us to question our core definitions and guiding us with solid reasoning along the way, while building a personal connection with the team.
Beyond expectations!'