Contact us
info@panidentity.com

+34 677 293 446

Av. Los Ángeles, 20
Portal 3, 2ºA
Pozuelo de Alarcón
28223 Madrid

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Learn. Unlearn. Relearn
Learn. Unlearn. Relearn

Sector

Banking & Finance

Location

Madrid

Work

  • Strategic reflection
  • Visual Identity
  • Tone of voice

We were in charge of the new visual identity for the Bankinter Corporate University, dedicated to the training of the bank's employees. The logo has a very simple shape and it represents an open space. Starting from this new symbol and the colour palette, we designed a visual language based on the arrow pointing upwards, diagonals and straight angles, solid shapes.

The meaning of the logo is strongly connected with the positioning of the University: an open door for learning, an open mind for knowledge, being open to new ways of learning, being open to learning from your colleagues, an open future for personal development.