Luis has more than 24 years dedicated to the creation and management of brands. Before founding Pan, he worked for 7 years as a senior consultant at Saffron Brand Consultants, where he led large-scale strategic projects for clients such as Vueling, Volotea, Bankinter, Iberia, Cepsa, Cortefiel, La Caixa Banca Privada, Phibo and BSI, among others.

Before -in his time at NU Branding- he developed consulting and design projects for companies such as Lan or Tata Consultancy Services. Luis spent 9 years at LAN Airlines where he led the change and implementation of its corporate identity in 2004 as Brand Manager. 

As Pan Strategy leader, he is responsible for ensuring that consulting projects are capable of naturally fusing strategic rigor and creative emotion, business vision and the sense of cultural belonging, implicit in every great brand. Lately, he has led projects for SKY, Cassis, ii Poké, Calafate, Matrix Consulting, Corus and Bankinter.

He studied a master’s degree in Branding at Elisava Escola Superior de Disseny de Barcelona, where he has been a teaching collaborator for 12 years.